About

Hello, I’m David.

I build the systems organisations run on. By day I’m a data analyst; the rest of the time I’m running a football club, coaching, and building things I think could be done better.

Where I’ve come from

I’m a data analyst at one of the UK’s major bus operators, turning a big operation’s data into reports people actually use. I didn’t take a straight line to get here. I’ve worked in marketing, I have a BA in Primary Education, I’m a qualified transport manager, and for 15 years I was a DJ, which left a lot of daytime hours for teaching myself new skills.

I have ADHD, and it’s made me what people call T-shaped: deep in data and building systems, with a working knowledge of a lot of things around them. That’s useful when a project touches finance, operations, marketing and the people on the ground all at once.

Why I do this

I’m the director and chair of Halifax Friendly FC, and I coach teams there and at other clubs. The club ran on several systems that didn’t talk to each other, each priced for professional clubs. I often think “I could do this better”, so I had a go. That became Bootbase.

The same problem turns up everywhere: in charities, community groups and small businesses. That’s the consultancy side of Kinnald.dev: working out what an organisation really needs, then designing and building it.

How I work

  • One client at a time. When I’m working on your project, it gets my full attention.
  • I go away, experiment and find the best solution, then come back with something you can try before anything is final.
  • You deal with me directly, from the first conversation onwards, in plain English.
  • Your data handled carefully, with data protection designed in.
  • Support after launch: hosting, backups and updates.

Qualifications

  • BCS Foundation Certificate in Business Analysis (2025)
  • Microsoft Power BI course, The Knowledge Academy (2025)
  • Transport Manager CPC (CILT)
  • Member of the Institute of Leadership (MIoL)
  • BA in Primary Education

Away from the desk

Director and chair of Halifax Friendly FC, coach at several clubs, and a DJ for 15 years.

Say hello.

Tell me about it, and we’ll work out what would help.